shot at soma
Soma has been the canvas for extraordinary brands, hosting photoshoots, TV series, brand activations and beyond. Explore our vibrant collaborations and witness the magic.
NINE PERFECT STRANGERS
Soma provided the backdrop for most scenes within Tranquillum, with our Dome serving as the ideal canvas for the meditation room scenes in Nine Perfect Strangers. It's where our space seamlessly merged with the storyline, creating a perfect cinematic synergy.
JAGUAR LAND ROVER BRAND takeover
JAGUAR - LAND ROVER recently orchestrated a remarkable brand takeover at SOMA Byron, showcasing its prowess in merging luxury seamlessly with contemporary aesthetics.
GQ BRITISH COVER SHOOT
WITH CHRIS Hemsworth
Photographs by Georges Antoni
Styling by Sarah Starkey
Grooming by Sarah Tammer
Tailoring by Simone Ellis
CGI artwork by Ben Fearnley
PACO RABANNE CAMPAIGN SHOOT AND
BRAND ACTIVATION
SOMA Byron played host to the avant-garde brand Paco Rabanne, turning the location into a canvas for their latest campaign shoot and brand activation. Paco Rabanne curated a visually compelling narrative, enlisting a select group of influencers who immersed themselves
in the SOMA experience.
BASSIKE CAMPAIGN
Soma teamed up with BASSIKE for a
cutting-edge photoshoot showcasing their FALL 2021 collection. As a testament to our collaboration, we've co-created an exclusive t-shirt with BASSIKE that has received rave reviews from our customers.
MAURIE+EVE
SLOW ~ campaign shoot
PHOTOGRAPHY BY TIM JOHNTOM
ART DIRECTION BY LAUREN KING
HAIR BY LAUREN MCCOWAN
