SHOT AT SOMA

SOMA has been the canvas for extraordinary brands, hosting photoshoots, TV series, brand activations, and beyond.

Explore our vibrant collaborations and witness the magic.

NINE PERFECT STRANGERS

SOMA provided the backdrop for most scenes within Tranquillum, with our Dome serving as the ideal canvas for the meditation room scenes in Nine Perfect Strangers. It’s where our space seamlessly merged with the storyline, creating a perfect cinematic synergy.

GQ BRITISH COVER SHOOT WITH CHRIS Hemsworth

Photographs by Georges Antoni
Styling by Sarah Starkey
Grooming by Sarah Tammer
Tailoring by Simone Ellis
CGI artwork by Ben Fearnley

JAGUAR LAND ROVER BRAND TAKEOVER

JAGUAR - LAND ROVER recently orchestrated a remarkable brand takeover at SOMA Byron, showcasing its prowess in merging luxury seamlessly with contemporary aesthetics.

PACO RABANNE CAMPAIGN SHOOT AND BRAND ACTIVATION

SOMA Byron played host to the avant-garde brand Paco Rabanne, turning the location into a canvas for their latest campaign shoot and brand activation. Paco Rabanne curated a visually compelling narrative, enlisting a select group of influencers who immersed themselves
in the SOMA experience.

BASSIKE CAMPAIGN

SOMA teamed up with BASSIKE for a cutting-edge photoshoot showcasing their FALL 2021 collection. As a testament to our collaboration, we've co-created an exclusive t-shirt with BASSIKE that has received rave reviews from our customers.