SHOT AT SOMA

SOMA has been the canvas for extraordinary brands, hosting photoshoots, TV series, brand activations, and beyond.

Explore our vibrant collaborations and witness the magic.

NINE PERFECT STRANGERS

SOMA provided the backdrop for most scenes within Tranquillum, with our Dome serving as the ideal canvas for the meditation room scenes in Nine Perfect Strangers. It’s where our space seamlessly merged with the storyline, creating a perfect cinematic synergy.

Nine Perfect Strangers - having candlelit dinner in the dark

Nine Perfect Strangers - in the SOMA Dome

Nine Perfect Strangers - two women looking serious on the SOMA property

Nine Perfect Strangers - man in the pool at the SOMA Residence

Nine Perfect Strangers - woman in the pool at SOMA Residence

GQ BRITISH COVER SHOOT WITH CHRIS Hemsworth

Photographs by Georges Antoni
Styling by Sarah Starkey
Grooming by Sarah Tammer
Tailoring by Simone Ellis
CGI artwork by Ben Fearnley

Chris Hemsworth in the SOMA Residence balcony

JAGUAR LAND ROVER BRAND TAKEOVER

JAGUAR - LAND ROVER recently orchestrated a remarkable brand takeover at SOMA Byron, showcasing its prowess in merging luxury seamlessly with contemporary aesthetics.

People walking along the path away from the SOMA Residence

A large group leaves the SOMA Residence, approaching the Land Rover Defender

Land Rover Defender on the SOMA Property

Socialising and eating at the SOMA Residence

Black Land Rover Defender driving on a dirt road through a forest

Gray wall with 'DEFENDER' branding in a garden setting

In-ground pool with wooden deck and lounge chairs in a scenic outdoor setting.

Concrete structure with a sign labeled 'DEFENDER' surrounded by greenery

PACO RABANNE CAMPAIGN SHOOT AND BRAND ACTIVATION

SOMA Byron played host to the avant-garde brand Paco Rabanne, turning the location into a canvas for their latest campaign shoot and brand activation. Paco Rabanne curated a visually compelling narrative, enlisting a select group of influencers who immersed themselves
in the SOMA experience.

Two Images : a woman in sequin dress; a group of women on the SOMA property with a meadow in the background.

Two images: one of people sitting outdoors with a scenic view, the other of people standing outdoors with a car in the background.

Two women holding a perfume bottle with a close-up of one woman holding the bottle.

Woman taking a photo of a display inside a Paco Rabanne styled SOMA Residence

BASSIKE CAMPAIGN

SOMA teamed up with BASSIKE for a cutting-edge photoshoot showcasing their FALL 2021 collection. As a testament to our collaboration, we've co-created an exclusive t-shirt with BASSIKE that has received rave reviews from our customers.